Conceptual/ Identity/ Branding
Wego is a sports event ticketing company that pairs you with other fans going to the event. When you get to the event, you meet someone new and unite with the sporting community. The name is two words coming into one, reflecting the bonding and connection through activity. The double stroke logotype symbolizes unity and bonding while echoing the Mexico 1970 world cup advertising. The italic serif emphasizes movement while splitting the words creates a separate but balanced structure.