Web Design/ Web Advertising
CocoMats.com uses custom pages with the help of Bigcommerce for e-commerce. The homepage slideshow hits the company’s top selling cars and showcases all the different products. The individual product pages explain the benefits of each product and the colors available. When choosing the colors, the customer is given a photo of the color in a car. The customer can also use the virtual swatch page to see the color directly in their car.
The Google AdWords campaign went to car-specific landing pages. AdWords was later dropped due to natural ranking through page hits.